RESEARCH AND STATISTICS OVERVIEW
The Region
Tourism is of enormous importance to the economy of North East England bringing in
8.3 million people stayed overnight in the region in 2008 with a further 72 million people making a day visit to the region.
The North East Tourism Advisory Board Annual report brings together performance data for the region and the regional team and is available here.
Accommodation
There are around 2100 establishments in the North East offering either serviced or self-catering accommodation. The distribution of these properties differs between sub regions with Tyne and Wear and Tees Valley predominantly made up of serviced accommodation while Northumberland has a greater number of Self Catering Units as well being home to a large number of campsites.
2009 saw the regions' accommodation providers benefitting from the staycation trend. Overall serviced room occupancy grew by 5 percentage points standing at 62% in 2009. This was predominantly led by a growth in B&B/guesthouse performance where room occupancy stood at 42% compared to 36% in 2008.
In terms of self catering, unit occupancy stood at 58% in 2009, 3 percentage points higher than the previous year.
Attractions
70% of attractions saw a growth in performance in 2009 when compared to the previous year. The staycation trend played a significant part with people looking for days out closeby and many attractions ran offers and events which led to an increase in visitors. The regions two new major attractions both exceeded expectations with Great North Museum welcoming more than 640,000 visitors and Saltholme more than 88,000. To see the top ten attractions for 2008 and to read the annual report click here.
Attractions data has been collected by the tourism team on a monthly basis since 2007 and monthly updates are available. If you would like to participate in the survey please contact tracey.wilkinson@onenortheast.co.uk
Tourism performance updates are produced on a regular basis by the Regional Team so that audiences can gain timely snapshots. These snapshots are captured in the regional Network Intelligence publication. Previous issues can be found below.
Tourism Intelligence February 2010
Tourism Intelligence October 2009
Tourism Intelligence August 2009
Tourism Intelligence June 2009
Tourism Intelligence March 2009
Tourism Intelligence October 2008
Tourism Intelligence July 2008
Tourism Intelligence April 2008
Tourism Intelligence January 2008
If you need further help with information you feel is not available from the site please contact ian.thomas@onenortheast.co.uk
- County Durham STEAM 2009
- 120 Kb
County Durham Volume and Value of Tourism STEAM 2009
- Self Catering Occupancy Annual Report 2010
- 90 Kb
Self Catering Occupancy Annual Report
- Transport Links
- 170 Kb
PDF designed for visitors showing transport links into the region, including transport by ferry, rail, air and road with contacts and mileages.
- Visits to Attractions Annual Report 2008
- 310 Kb
Annual report on visitor numbers to attractions in the North East in 2008
- Tyne and Wear Visitor Survey
- 1.6 Mb
Tyne and Wear Visitor survey looking at profiles, satisfaction and expenditure
- North East Group Travel Report
- 3.5 Mb
An overview of the Group Travel Market, its sectors and its importance to the North East
- Visitors to Northumberland
- 40 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with and how long do they stay?- North East Coastal Framework
- 383 Kb
One NorthEasts plans for the development of the coast in the North East
- Tourism Intelligence July 2008
- 73 Kb
Latest round up of regional and national performance data
- Tyne and Wear STEAM 2009
- 113 Kb
Tyne and Wear volume and value of tourism STEAM 2009
- Serviced Occupancy Report 2008
- 344 Kb
Serviced accommodation occupancy report 2008
- Heritage Tourism
- 1.7 Mb
Report looking at how we maximise the potential of the heritage market for tourism
- North East Steam 2009
- 116 Kb
Volume and Value of Tourism in the North East - STEAM 2009
- International Visitor Additional Breakdown
- 255 Kb
Additional breakdown concerning International Visitors taken from the Regional Visitor Survey
- Heritage Tourism Report 2008 (2)
- 1.3 Mb
Heritage Tourism Report (2)
- Tees Valley STEAM report
- 117 Kb
Tees VALLEY steam Analysis 2006
- Heritage Visitors
- 234 Kb
Breakdown of the Heritage visitor taken from the Regional Visitor Survey
- Regional Visitor Survey
- 2.4 Mb
Visitor Profiles, satisfaction and expenditure for the North East
- Serviced Occupancy Annual Report 2009
- 140 Kb
Serviced Annual Occupancy report 2009
- Non Visitor Research
- 914 Kb
This report gives an insight into those visitors who request the North East England Holiday Guide but do not go on to visit the region. The report highlights perceptions and barriers which the North East faces in attracting some markets.
- Delivering Better Intelligence - an Introduction to the English Tourism Intelligence Partnership
- 468 Kb
Delivering Better Intelligence
