Abbey National Launches PR Guide

2nd April 2009

Categories: Marketing

Aimed at Charities But Good Reading for All

Abbey National has released a comprehensive guide for improving public relations activities and performance.

Although the guide is aimed at charities, the guidance is effective for any business type and is well worth a read.

You can access the guide by clicking here.

Winning International Customers - a VisitBritain Topic Profile on Welcome and the Visitor Experience: 2.1 Mb; A VisitBritain Topic Profile on the importance of welcome - in all its forms - to overseas visitors.
Dutch e-marketing message: 653 Kb; A copy of a Dutch e-marketing message.
International Marketing Symbols: 201 Kb; A factsheet containing symbols - and their meanings and translations - for you to use in your international marketing materials and at your website.
Customer Tally: 19 Kb; An Excel spreadsheet for analysing your customers by age, income, interest and origins
Group Travel Marketing Opportunities: 981 Kb; Participate in the extensive group travel marketing opportunities for North East businesses. This guide details the 2009/10 opportunities.
ONE Media Campaign Jan to May 2010: 43 Kb; One North East media campaign Jan to May 2010
Languages Mean Business: 118 Kb; A factsheet about learning and using other languages to attract and keep international customers.
Blogging as a Business Tool: 40 Kb; TK - Blogging as a Business Tool - Factsheet - 19.5.10