Advertising, Marketing and PR
Find out how to advertise, where to advertise and how to get more responses from your marketing budget.
Understanding Marketing
How do you make marketing and advertising work for you?
Analyse Your Business
Break down the products you offer, the way you work and the way it feels to do business with you in order to reflect this in your marketing, for more successful results.
Identify Your Customers
Who are they? Who spends the most? Why do they buy from you? What need are you fulfilling? Which customers are you missing out on?
Customer Profiles
Tap into the latest research about visitors to our region? What are their lifestyles and what motivates them to make holiday choices.
Create A Brand
Think brands are just for big companies? Think again.
Niches & Themes
What specialist markets could you respond to, in order to boost your sales?
Different Ways To Advertise
You've thought about magazines and websites, but where else could you advertise to win customers or appeal to new markets?
How To Choose Advertising
How do you evaluate a new opportunity? How do you know what may work for you?
NE Marketing Opportunities 2007-2008
Which organisations are offering advertising opportunities and who should you contact?
International Customers
Hundreds of thousands of visitors come here each year from overseas - is your business welcoming visitors from these valuable markets?
Tourism in the NE - Key Facts
The more you know about who comes here and why, the better you can reach them.
Can't find what you need? We want the Toolkit to develop into a genuinely useful resource for tourism businesses. If you can't find what you need, contact us. We will do our best to answer your query and include the information for others to use.
If you have an advertising opportunity to recommend, we would like to hear from you, so we can share this information with other businesses.
- Customer Tally
- 19 Kb
An Excel spreadsheet for analysing your customers by age, income, interest and origins
- Dutch e-marketing message
- 653 Kb
A copy of a Dutch e-marketing message.
- Languages Mean Business
- 118 Kb
A factsheet about learning and using other languages to attract and keep international customers.
- International Marketing Symbols
- 201 Kb
A factsheet containing symbols - and their meanings and translations - for you to use in your international marketing materials and at your website.
- Tourism Marketing Plan 05-08
- 469 Kb
This Tourism Marketing Plan for North East England, has been prepared in consultation with tourism partners across the region. It provides direction for the Regional Tourism Team (RTT) and regional tourism partners over the period 2005/08. It is important to emphasise that the region's true strength lies in its partners working together, and this marketing plan will evolve as the RTT work with the emerging Area Tourism Partnership networks, to develop a truly competitive regional tourism product.
Marketing
- Night Tourism 'Increasingly Popular'(10/29/2008)
- Maximising Christmas and New Year Sales(10/28/2008)
- Record Visitors To Tees Barrage Boost Business in Tees Valley(10/07/2008)
- North East England Goes Underground!(06/09/2008)
- Luxury Tourism - is it for you?(11/08/2007)
Marketing RSS News Feed
Features and Articles
Being Green & Sourcing Locally
Helping to conserve the environment isn't just a personal responsibility. It can save you money and win you customers.
Rules & Regulations
Knowing what you've got to (and how to do it) will save you time, money and stop you falling foul of the law.
Translated Accommodation Symbols
"Internet Users are seven times more likely to view a website if the information is available in their own language " Download translations of accommodation symbols...