Advertising, Marketing & PR

Northumberland Marketing Opportunities

Northumberland Tourism aims to attract visitors to the county from across the UK, ensuring exposure for as many of our attractions and visitors as possible. 

Target Markets

In partnership with One North East, and using the ARK segmentation model, Northumberland Tourism has identified four key groups that we aim to attract in greater numbers.  These are:

Discoverers:   

Independent in mind and action.  Little influenced by style or brand, buy on function and value.

Cosmopolitans:

Active and confident, style and brand important.  High spenders who like new challenges and experiences.

Traditionals:

Self-reliant and slow to adopt to new options.  Oriented towards traditional values and value individual attention and service.

Functionals:

Self-reliant and price driven.  Value function over style and traditional values, but interested in new experiences.

We offer additional opportunities for you to work with us to promote your business using our activities - at very reasonable prices.

Find out more about these additional Marketing Opportunities