Tourism Tyne and Wear Marketing Opportunities
Tourism Tyne & Wear offers many different marketing opportunities to tourism businesses. The aim is increase the quality and exposure of what is produced and reduce the duplication that sometimes occurs across local authority areas, where each authority produces their own guide. The visitor doesn't think in local authority areas, any good marketing should reflect the destination areas they recognise, not the political or administrative ones.
Marketing opportunities
Below are the current marketing opportunities for Tourism Tyne and Wear. Tourism Businesses may also be interested in joining the NewcastleGateshead Initiative with all associated benefits including the Convention Bureau. For more details please go to www.newcastlegateshead.com/ngimembership.php
| Where to Stay Guide | Official Shopping Guide | The Pocket Guide | What's on Guide | |
|---|---|---|---|---|
| Type | Printed brochure | Printed brochure | Printed brochure | Printed brochure |
| Category | Accommodation | Shop | All | Eligible events |
| Date of commencement | Jan 08 | July 2007 | Nov 2007 | Jan 08 |
| Duration | 18 months | 18 months | Annually | Quarterly |
| Description | The official where to stay guide for all quality assessed accommodation in NewcastleGateshead, Sunderland, North Tyneside and South Tyneside. | The essential guide to shopping in Tyne & Wearwith listings of all the best shops, articles describing the best places to go shopping and information on where to eat and entertain yourself while you are here. | The complete all- in-one guide of what to do in the area. With everything from attractions, shopping, galleries & museums, sport & leisure to restaurants, bars & clubs and parks & gardens. | The official guide to the areas rich cultural programme of events and festivals. |
| Pricing | Free line listing for all quality assessed accommodation providers. Enhanced listing and advert prices available on request | Free line listing Enhanced listing and advert prices available on request | Free line listing. Enhanced listing and advert prices available on request | Free line listing. Enhanced listing and advert prices available on request |
| Eligibility | Accommodation providers only and must be assessed & in future on either Extranet or Front Desk | A retail outlet in fixed premises selling goods consumable or non consumable and in future have Desti.ne Extranet | Any tourism Business in the Tyne & Wear area with the exception of accommodation providers. All eligible businesses must in future have Desti.ne Extranet | Please bear in mind that there is only limited space within the guide - you are therefore advised to send in your best events. We cannot guarantee all entries will be included in the Guide. |
| Contact | Paul Szomoru | Paul Szomoru | Paul Szomoru | Shelly Johnson |
Contacts are:
Paul Szomoru Business Relationship Manager
0191 243 8837 paul.szomoru@tourismtyneandwear.com
Shelley Johnson Marketing Co-ordinator
0191 243 8822 shelley.johnson@ngi.org.uk
Desti.ne opportunities
Desti.ne is the destination management system for the whole of the NorthEast region. Primarily it is a powerful database system and information provider to various popular websites including www.visitnortheastengland.com, www.visitnewcastlegateshead.co.uk, www.visitbritain.com, www.enjoyengland.com. All tourism businesses (with the exception of non-assessed accommodation providers) are entitled to a complimentary listing on Desti.ne with one of the enhancements/tools to generate business outlined below.
| Desti.ne Extranet | Desti.ne Front Desk | |
|---|---|---|
| Type | On-line business profile | On-line business profile with on-line selling tool |
| Category | All | Accommodation provider and paid-entry attraction. |
| Duration | On-going | On-going |
| Description | This package gives businesses editorial control over their listing. They can add special offers and change the appearance with new pictures etc.The more often a business changes or edits their profile the higher they appear on search engines. | With Front Desk businesses have all the features and benefits of Extranet but they also have on-line sales software. Here you can sell your product on-line through your own website, the ones mentioned above and, for accommodation providers, through sites such as www.lastminute.com and www.expedia.com. |
| Pricing | Eligible businesses are entitled to funding which will make Extranet a free tool for their benefit. | Eligible businesses are entitled to funding which will makes Front Desk free for their benefit. |
| Eligibility | All tourism businesses are eligible to receive Extranet. Accommodation providers must be quality assessed. | All attractions who can sell tickets on-line are eligible and all quality assessed accommodation providers. |
| Contact | Paul Szomoru | Paul Szomoru |
Contact:
Paul Szomoru Business Relationship Manager
0191 243 8837 paul.szomoru@tourismtyneandwear.com
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