One NorthEast Tourism Marketing Campaigns
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One NorthEast Tourism marketing opportunities
As a tourism business in North East England you are uniquely served by some of the best quality and most proactive tourism marketing activity in the country. There are UK consumer campaigns, international consumer campaigns and group travel campaigns (including luxury group travel and cruise campaigns), all supported by millions of pounds of advertising and promotional activity.
You will already be indirectly benefiting from this increased awareness of our region - many of your customers will be people attracted through the regional campaigns described below.
If you are registered with the Tourism Network North East - and therefore registered on Desti.ne - you'll also be directly benefiting from your entry in many of our online campaigns. You can raise your profile further by:
- taking out an enhanced entry on our websites
- inputting special offers into Desti.ne
- providing prizes for competitions
- advertising in the 2009 holiday guide
- or - to really widen your advertising net - investigating using Desti.ne and FrontDesk, FrontDoor or FrontRow to distribute your information to a multitude of online channels like www.lastminute.com and www.expedia.com
Alternatively, view the following pages to discover how One NorthEast campaigns are delivering you more business through a whole range of marketing activities: everything from award winning TV ads to hosting visiting travel trade buyers, and from cutting edge websites to traditional brochures, guides and days-out leaflets.
The various activities focus on the following areas. Click the links to find out in detail the work being conducted and the opportunities for you as a business:
- UK consumer campaigns - aimed at attracting UK visitors to our region through television and other media advertising, high class online websites, online marketing and the production of quality, inspirational guides.
- International consumer campaigns - aimed at attracting overseas visitors from short and long haul markets through partnership working, exhibitions, media advertising, foreign language websites, online marketing and foreign language guides and brochures.
- Travel trade (group travel) campaigns - aimed at attracting domestic and international group travel in four main areas: luxury tourism, cruise tourism, domestic groups and school/educational groups.
Also in this section:
More from the Toolkit:
- Group Travel Marketing Opportunities
- 981 Kb
Participate in the extensive group travel marketing opportunities for North East businesses. This guide details the 2009/10 opportunities.
- Languages Mean Business
- 118 Kb
A factsheet about learning and using other languages to attract and keep international customers.
- Customer Tally
- 19 Kb
An Excel spreadsheet for analysing your customers by age, income, interest and origins
- Dutch e-marketing message
- 653 Kb
A copy of a Dutch e-marketing message.
- Winning International Customers - a VisitBritain Topic Profile on Welcome and the Visitor Experience
- 2.1 Mb
A VisitBritain Topic Profile on the importance of welcome - in all its forms - to overseas visitors.
- International Marketing Symbols
- 201 Kb
A factsheet containing symbols - and their meanings and translations - for you to use in your international marketing materials and at your website.
- ONE Media Campaign Jan to May 2010
- 43 Kb
One North East media campaign Jan to May 2010
What's New
- New Ryanair service welcomes Norwegian neighbours(03/08/2010)
- Is your Museum signed up to the Kids in Museums Manifesto?(02/26/2010)
- Sharing ideas and opinions with tourism colleagues online(12/15/2009)
- Seaham Hall One of First Worldwide to Join New Twitter-Based Booking(10/06/2009)
- Boutique Hotels Needed for VisitBritain USA Campaign(09/10/2009)
- Register to be Part of Channel Five's Hotel Inspector(09/10/2009)
What's New RSS News FeedLatest Research
- Launch of a new 'tourism intelligence' leaflet (12/21/2009)
Marketing
- VisitBritain embraces social networking in lead up to the London 2012 Games(02/19/2010)
- DFDS Seaways boosts inbound tourism by 19%(01/14/2010)
- Three North East tourism businesses 'doing it for themselves'(01/04/2010)
- It's great pre-Christmas news for Seaton Delaval Hall(12/19/2009)
- Surge of visitors expected for Tall Ships Race next year(12/10/2009)
- The New Visitor Economy Strategy for North East England(12/10/2009)
