Spending on Online Advertising Overtakes TV Advertising
6th October 2009
Categories: Marketing
For the first time, spending on online advertising has outstripped that spent on TV adverts. The Internet Advertising Bureau reports that online expenditure increased by 4.6% in the first six months of 2009, despite the entire advertising sector contracting by 16.6% in the same period, and now accounts for 23.5% of all advertising expenditure.
You can find more on this story by clicking here: http://www.iabuk.net/en/1/adspendgrows300909.mxs
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