Back Durham's bid for UK City of Culture 2013
8th February 2010
Categories: Marketing
Durham's bid for UK City of Culture 2013 was made public last week. And, securing the prestigious Culture prize could boost the county's economy by £120m, experts say.
Durham is one of 14 cities bidding for the prize which could mean hosting events such as the Brit Awards and BBC Sports Personality of the Year.
Durham already has an impressive programme of cultural events lined up for the next few years to celebrate it's bid status, including a second Lumiere lights festival, an Ashes Test, and the loan of the Lindisfarne Gospels.
Melanie Sensicle, chief executive of tourism group Visit County Durham said: "Winning the City of Culture title would accelerate the journey that Durham is already on, by growing its economy through putting culture and tourism at the heart of it".
Winning the bid would also help:
- nearly double the number of hotel bed spaces
- double the number of creative businesses
- increase library, museum and art gallery visits
- increase volunteering
The Government is expecting to announce a shortlist of winners next month. And the winner will be unveiled in the summer.
Back Durham's bid and watch a promotional video on www.durhamcityofculture.co.uk.
- International Marketing Symbols
- 201 Kb
A factsheet containing symbols - and their meanings and translations - for you to use in your international marketing materials and at your website.
- Winning International Customers - a VisitBritain Topic Profile on Welcome and the Visitor Experience
- 2.1 Mb
A VisitBritain Topic Profile on the importance of welcome - in all its forms - to overseas visitors.
- Dutch e-marketing message
- 653 Kb
A copy of a Dutch e-marketing message.
- Languages Mean Business
- 118 Kb
A factsheet about learning and using other languages to attract and keep international customers.
- Group Travel Marketing Opportunities
- 981 Kb
Participate in the extensive group travel marketing opportunities for North East businesses. This guide details the 2009/10 opportunities.
- Customer Tally
- 19 Kb
An Excel spreadsheet for analysing your customers by age, income, interest and origins
- ONE Media Campaign Jan to May 2010
- 43 Kb
One North East media campaign Jan to May 2010
What's New
- New Ryanair service welcomes Norwegian neighbours(03/08/2010)
- Is your Museum signed up to the Kids in Museums Manifesto?(02/26/2010)
- Sharing ideas and opinions with tourism colleagues online(12/15/2009)
- Seaham Hall One of First Worldwide to Join New Twitter-Based Booking(10/06/2009)
- Boutique Hotels Needed for VisitBritain USA Campaign(09/10/2009)
- Register to be Part of Channel Five's Hotel Inspector(09/10/2009)
What's New RSS News FeedLatest Research
- Launch of a new 'tourism intelligence' leaflet (12/21/2009)
Marketing
- VisitBritain embraces social networking in lead up to the London 2012 Games(02/19/2010)
- DFDS Seaways boosts inbound tourism by 19%(01/14/2010)
- Three North East tourism businesses 'doing it for themselves'(01/04/2010)
- It's great pre-Christmas news for Seaton Delaval Hall(12/19/2009)
- Surge of visitors expected for Tall Ships Race next year(12/10/2009)
- The New Visitor Economy Strategy for North East England(12/10/2009)
