14th January 2010
Categories: Marketing
The DFDS Seaways daily service between Newcastle and Ijmuiden, the port outside Amsterdam, has a double celebration this year.
Not only are its passenger numbers up by 10% with inbound tourism up by 19% in 2009, the company is also set to celebrate the route's 15th anniversary.
DFDS Seaways UK Managing Director John Crummie said: "NewcastleGateshead and the wider North East region has become even better value for money with a stronger Euro. We have seen a rise in the short break business from Holland and Germany, which is undoubtedly being driven by the favourable exchange rate".
This is great news all round for inbound tourism into the North East. It builds on the launch of the new Eastern Airways direct airline route between Newcastle and Bergen in Norway, as well as major efforts by individual tourism businesses themselves to encourage our European neighbours to visit and enjoy the delights of the North East.
We look forward to welcoming many more of our European neighbours this year.
A copy of a Dutch e-marketing message.
An Excel spreadsheet for analysing your customers by age, income, interest and origins
One North East media campaign Jan to May 2010
TK - Blogging as a Business Tool - Factsheet - 19.5.10
Participate in the extensive group travel marketing opportunities for North East businesses. This guide details the 2009/10 opportunities.
A factsheet about learning and using other languages to attract and keep international customers.
A factsheet containing symbols - and their meanings and translations - for you to use in your international marketing materials and at your website.
A VisitBritain Topic Profile on the importance of welcome - in all its forms - to overseas visitors.