A boost for business tourism
20th April 2010
Categories: What's New
A new action group has been formed to help boost England's business tourism and will be chaired by Bob Cotton, the British Hospitality Association's (BHA) chief executive.
The Business Visits and Events Action Group will focus on key areas of business visits including exhibitions, tradeshows, and corporate, sports and cultural events, with the aim of improving the number of inbound business trips to the UK, which last year fell by 20 per cent as a result of the recession.
The Group was set up by the recently launched Strategic Framework for English Tourism that had highlighted business tourism as a key area for potential growth. It will include representatives from across the hospitality and tourism industry.
Bob Cotton said: "We are in the process of creating a robust strategy which will support this important sector and provide focus for the future. Phase one of the strategy will focus on research and market intelligence. We will create a competitor analysis and identify our key objectives and goals that will form a comprehensive sales and marketing plan".
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