29th October 2008
Categories: Marketing
The North East Visitor Experience Continues After DarkAccording to One NorthEast Tourism, a new niche in tourism is becoming increasingly popular - and North East England is particularly well placed to exploit it.
Night tourism refers to visitor experiences that take place after dark. Rather than discos, theatres and eating and drinking, the more usual nighttime activities, night tourism focusses on experienced-based activities such as night walking, bird watching, star gazing, ghost walks and even haunted sleepovers!
North East England is apparently a perfect destination in which to experience the great outdoors at night. The magnificent landscape holds ideal conditions for stargazing, with regular star camps allowing amateur astronomers to sleep under the stars. Kielder, for example, is the place with the least light pollution in the whole country, so offers a real chance to get back to night as nature intended it.
Tania Robinson, Head of Marketing at One North East said: “Night tourism is proving to be an increasingly popular trend in North East England.
“The range of events and activities taking place in the region means the fun doesn’t have to stop once the dark nights start drawing in. We want people to make the most of what is on offer over the winter months.”
Ideas put forward for visitors and residents alike to enjoy are:
For more information and ideas, go to www.visitnortheastengland.com
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This Tourism Marketing Plan for North East England, has been prepared in consultation with tourism partners across the region. It provides direction for the Regional Tourism Team (RTT) and regional tourism partners over the period 2005/08. It is important to emphasise that the region's true strength lies in its partners working together, and this marketing plan will evolve as the RTT work with the emerging Area Tourism Partnership networks, to develop a truly competitive regional tourism product.