Using Research
Using research is an essential part of managing your business. Trying to run a business without research is like trying to drive without a map.
Finding the information your business needs
There are four ways to find the research data you need:
- Use the menu links on the left to find research by topic,
- Click here to find research by title.
- Browse the related Fact Sheets and Documents on the right.
- Search for a keyword in the search box at the top left of this page
Check back regularly as we'll be adding new research all the time.
Can't find what you're looking for?
If this section doesn't contain what you are looking for then please contact us. We will do our best to answer your queries and include the information for others to use. Your feedback is an essential part of the process of developing the Toolkit into a genuinely useful resource for businesses.
- Tourism Key Facts
- 1.5 Mb
Key Facts of Tourism 2006 giving an overview of regional tourism performance in the North East
- Foresight May 08 Issue - Business Tourism
- 199 Kb
VisitBritain's Foresight newsletter May 08 issue focusses on Business Tourism in the UK, the factors that affect it, the top markets and how the business visitor can be influenced
- Self Catering Occupancy Report 2007
- 68 Kb
Summary report of occupancy for non serviced properties in 2007
- Visitors to Northumberland
- 40 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with and how long do they stay?- Transport Links
- 170 Kb
PDF designed for visitors showing transport links into the region, including transport by ferry, rail, air and road with contacts and mileages.
- Tourism Intelligence November 2007
- 252 Kb
Snapshot of Tourism Research October 2007
- Tourism Intelligence July 08
- 73 Kb
Latest ound up of regional and national performance data
- Attractions Trends
- 87 Kb
Trends in Visitor Numbers to attractions in the North East
- Foresight June 07 - Inbound Visitors and Nature and Wildlife
- 434 Kb
VisitBritain's Foresight June 07 Issue, featuring topics about inbound visitors and nature and wildlife tourism.
- Visitors to County Durham
- 38 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with?- Tyne and Wear STEAM analysis 2006
- 117 Kb
Tees Valley STEAM analysis 2006, looking at tourism numbers, value of tourism and tourism employment
- County Durham STEAM analysis 2006
- 128 Kb
County Durham STEAM analysis looking at volume of visitors, value of tourism and job creation
- Serviced Occupancy Report 2007
- 108 Kb
Regional summary report of occupancy results for Serviced accommodation properties in 2007
- Network Intelligence May 07
- 250 Kb
Tourism Performance Summary for January - April 2007, giving an insight into regional and national trends
- Visitors to Tees Valley
- 43 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with and do they get here?- Tourism Business Panel Survey 2007
- 53 Kb
The findings from the 2007 Tourism Business Panel - a collection of over 200 tourism businesses of all types from across the north east England region. The report provides information on business confidence, business performance, visitors and employment.
- Northumberland STEAM report 2006
- 111 Kb
Northumberland STEAM analysis 2006
- Tourism Intelligence October 2008
- 82 Kb
October Intelligence update
- Regional Investment Monitor 2007
- 168 Kb
Annual Summary of Regional Tourism Investment for 2007
- GVA
- 255 Kb
A report produced by Durham University on behalf of One NorthEast to look at the GVA attributable to tourism
- Tourism Intelligence June 208
- 71 Kb
Round up of January - March 2008 and tourim performance and trends in te North East and nationally
- Network Intelligence Feb 07
- 229 Kb
Snapshot of tourism Statistics on a regional and sub regional basis covering the end of 2006
- Foresight Jun 08 - Cultural and Heritage Visitors
- 198 Kb
VisitBritain's Foresight Newsletter June 08 Issue - Cultural and Heritage Visitors Issue
- Foresight April 08 Issue - Inbound Visitors Staying 15 Nights or More and Consumer Trends
- 191 Kb
Foresight April 08 Issue - Inbound Visitors Staying 15 Nights or More and Consumer Trends
- Mori Attractions Newsletter 1 - Positive Attraction
- 743 Kb
A 'newletter' from MORI, the well known research company, which is essentially a piece of promotional literature but nevertheless contains some interesting attractions research material.
- Network Intelligence July 2006
- 226 Kb
Summary of regional and national data
- Visits to Attractions 2008
- 83 Kb
Lates monthly data for attractions in 2008
- Foresight Jan 08 - Inbound Visitors Staying 1 - 3 Nights
- 203 Kb
VisitBritain's Foresight January 08 - Inbound Visitors Staying 1 - 3 Nights.
- Visits to Attractions Annual Report 2007
- 412 Kb
Analysis of the 2007 attractions performance data, looking at sub regional breakdowns as well as breakdowns by type of attraction and free/paid splits.
- Visits to Attractions 2007
- 85 Kb
Monthly spreadsheet for visitors to attractions in the North East
- Visits to Attractions January - June 2008
- 379 Kb
6 monthly report looking at visitor to attractions January - June 2008
- MORI Attractions Newsletter 2 - Understanding Attractions
- 1.8 Mb
A 'newletter' from MORI, the well known research company, which is essentially a piece of promotional literature but nevertheless contains some interesting attractions research material.
- Visitors to Tyne and Wear
- 38 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with?- National Group Travel Report 2006
- 2.8 Mb
Clear, readable report, by QA Research, giving clear insights into the group travel market in the UK.
- Tourism Intelligence January 2008
- 264 Kb
The latest data from the region and wider industry trends
- Network Intelligence Nov 06
- 217 Kb
Summary of regional and national data.
- Heritage Visitors
- 234 Kb
Breakdown of the Heritage visitor taken from the Regional Visitor Survey
- Network Intelligence July 2007
- 245 Kb
Summary of Tourism research during April June 2007
- NewcastleGateshead Hotel Investment Factsheets
- 736 Kb
Detailed work following on from the Regional Accommodation Action Plan to inform possible hotel developments in NewcastleGateshead
- Heritage Tourism
- 1.7 Mb
Report looking at how we maximise the potential of the heritage market for tourism
- Tees Valley STEAM report
- 117 Kb
Tees VALLEY steam Analysis 2006
- Foresight Issue 40 Feb 2007 - Ferry Passengers
- 199 Kb
This issue of VisitBritain's Foresight Magazine looks at passengers arriving by ferry in the UK.
- Use and Effectiveness of holiday guides
- 60 Kb
An insight into the role that holiday guides have to play in today's consumer climate, to inspire and inform and aid in the booking process. Do they still have a role to play both for consumer and for businesses.
- North East Steam Report 2006
- 118 Kb
Analysis of the Regional STEAM report 2006
- Foresight Oct 07 - Inbound Groups and Activities
- 240 Kb
VisitBritain's Foresight newsletter October 07 issue featuring inbound visitors and focussing on activities.
Latest Research
- New Research Report: Heritage Tourism - How Do We Maximise This Market(11/28/2008)
- Overseas Visitors to the UK Fall by 11%(11/28/2008)
- Credit Crunch Makes Holidays 'More Important Than Ever'(10/07/2008)
- More Than 50% Now Book Online(10/07/2008)
- Investment in Tourism Paying Off For North East England(09/25/2008)
- Latest Tourism Report for North East England(08/16/2008)
Latest Research RSS News Feed
Features and Articles
Translated Accommodation Symbols
"Internet Users are seven times more likely to view a website if the information is available in their own language " Download translations of accommodation symbols...
Using Research
Who comes here? Why? Where are they from? What do they want? How long do they stay? What tourism businesses are already here? How busy are they?
Tourism in the North East
What's our tourism industry really like here in North East England