VisitBritain and LOCOG launch Olympics website

21st March 2010

Categories: What's New

VisitBritain, London 2012's Nations & Regions Group, and the London Organising Committee of the Olympic and Paralympic Games (LOCOG) have created a web tool to help businesses capitalise on the 2012 Games.

The website, www.tourism2012.org, was launched during British Tourism Week at the Best of Britain and Ireland event at Olympia last week.

The site is aimed at tourism businesses who want to know more about the London 2012 Games and how their business can benefit.

On the site you can:

register for a free e-newsletter to keep up with tourism plans for the 2012 Games
keep up with regional updates
find out how you can get involved
keep up with facts and figures about the Games and the impact on tourism

The website also offers marketing guidance including a brand-protection guide for communicating Olympics-related products and services to customers.

VisitBritain chief executive Sandie Dawe said: "There's a potential £2.1b benefit at stake, so with little over two years to go, we aim to make tourism businesses aware of the tourism opportunities and challenges. The new website will help the industry understand how it can benefit from the Games".

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