30 July 2009: Durham has a new place brand for tourism promotion within the county. 

For more information, click here.  To download your copy of the brand toolkit, click here.


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The County Durham Tourism Partnership is an independent company limited by guarantee. Its Chair and Board have been appointed on Nolan principles. This means the positions were widely advertised and that all appointments were made on merit by an independent panel. It also means that Board members act in terms of public interest rather than as representatives of any particular organisation.

The Chair of County Durham Tourism Partnership is Chris Davy. Owner of one of the most famous and successful hotels in North East England, Chris is well known across the region and is a strong advocate for tourism. His passion for the region resulted in him being used recently as one of the faces of the Passionate People, Passionate Places campaign by One NorthEast.

The Chair and Board members have been joined by Chief Executive, Melanie Sensicle. Melanie was Head of Marketing at Visit Brighton where she was responsible for marketing the city as a tourist destination. She comes with substantial experience in marketing and brings enthusiasm and ambition to unleashing the untapped potential of County Durham.


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County Durham Area Tourism Management Plan (ATMaP) - Latest Version
2.2 Mb
County Durham Area Tourism Management Plan (ATMaP) - Latest Version

The Area Tourism Management Plan (ATMaP) is a plan that turns the regional tourism strategy and County Durham tourism strategy, as well as relevant parts of the regional and sub-regional economic development strategies, into action. It is a plan that all organisations and businesses in the county can use to guide their thinking, proposals and activities. It also coordinates delivery.

County Durham Area Tourism Management Plan (ATMaP) - March 2008
784 Kb
County Durham Area Tourism Management Plan (ATMaP) - March 2008

The Area Tourism Management Plan (ATMaP) is a plan that turns the regional tourism strategy and County Durham tourism strategy, as well as relevant parts of the regional and sub-regional economic development strategies, into action. It is a plan that all organisations and businesses in the county can use to guide their thinking, proposals and activities. It also coordinates delivery.

Bishop Auckland Destination Development Plan
585 Kb
Bishop Auckland Destination Development Plan

County Durham Area Tourism Management Plan (ATMaP) - Sept 2007
454 Kb
County Durham Area Tourism Management Plan (ATMaP) - Sept 2007

The Area Tourism Management Plan (ATMaP) is a plan that turns the regional tourism strategy and County Durham tourism strategy, as well as relevant parts of the regional and sub-regional economic development strategies, into action. It is a plan that all organisations and businesses in the county can use to guide their thinking, proposals and activities. It also coordinates delivery.

County Durham Area Tourism Management Plan (ATMaP) - Sept 2008
2.2 Mb
County Durham Area Tourism Management Plan (ATMaP) - Sept 2008

The Area Tourism Management Plan (ATMaP) is a plan that turns the regional tourism strategy and County Durham tourism strategy, as well as relevant parts of the regional and sub-regional economic development strategies, into action. It is a plan that all organisations and businesses in the county can use to guide their thinking, proposals and activities. It also coordinates delivery.

Stanhope Destination Development Plan
651 Kb
Stanhope Destination Development Plan

Seaham Destination Development Plan
632 Kb
Seaham Destination Development Plan

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