Reaching Visitors

Desti.ne is about getting your business in front of as many potential visitors as possible for a minimal amount of effort.

The Desti.ne philosophy of input once and distribute to many means your business potentially reaches millions of people at the click of a button.

The tourism database provides the product information that drives the Network's marketing campaigns. For example, product information is drawn down from Desti.ne for listings in promotional guides, display on websites, display on campaign websites, and accessible by Tourist Information Centre staff.

Desti.ne enables us to react quickly to unforeseen events. For example, the recent Save Your Summer campaign was put in place very quickly to try and counter the down turn in visitor numbers due to the bad whether experienced across the country. The campaign was very successful

The Desti.ne Consumer Database records all visitor requests for information and bookings. This record allows us to keep communicating with visitors through e-mails and e-newsletters to inform them of new campaigns, things to do, special offers to convert interest in North East England into bookings but also encourage repeat visits to the region.