What Is Desti.ne?

People like the flexibility that the Internet offers them to pick and choose the different elements of their holiday. They like to compare prices and be able to see what they are booking. Importantly, they like the convenience of the Internet - people lead busy lives, the Internet allows them to look and book at a time that is convenient for them, whether that's taking their time to research a holiday or book a last minute stay any time day or night.

This means that as a business trying to attract visitors to come and stay with you or visit your attraction, you will need to adapt to find different ways to reach your chosen markets.

For the region's tourism industry embracing the Internet is no longer an option, it is an absolute must.

Desti.ne offers you an easy way to do this.

So what is Desti.ne?

Desti.ne is the North East England Tourism e-Business Platform. It has been developed to help the region's tourism industry make the most of the massive opportunities the Internet provides and meet the rising challenge of changing customer demand.

Desti.ne is more than just a website or online booking system. It provides a set of tourism management, promotion and fulfilment tools with Product, Content and Consumer databases at its core.

Specifically, Desti.ne delivers a single, cost effective and consistent approach to:

• Product information collection and maintenance
• Website construction and content management
• Information distribution and provision
• Online and offline marketing
• Online and offline booking
• Market Intelligence gathering