Purpose Of Desti.ne

Recent research confirms more and more people are using the Internet to plan and book holidays. As peoples' buying habits switch to online and new markets emerge, many competitor destinations are already working hard to attract these developing and new potential visitors.

The role of Desti.ne is to assist the tourism industry in North East England collect and distribute information in the most cost effective manner. This will improve the quality, comprehensiveness and timeliness of information and services to visitors and help reduce operating costs for partners and businesses.

In short, Desti.ne will:

• Ensure that current and future visitor trends and expectations are met with regard to information about the region, its destinations, its tourism businesses and their ease of booking online and offline
• Increase the efficiency and cost effectiveness of current and future marketing spend and ensure that robust and effective online response mechanisms are available to campaign responders
• Provide new, efficient and cost effective routes to market for Small and Medium-sized Enterprises (SMEs) operating within North East England
• Meet the requirement to work with EnglandNet and VisitBritain in the national co-ordination and distribution of England's tourism product information
• Ensure the region is at the forefront in adopting advanced e-Business and e-Marketing techniques