Visitors seeing double with North East England's latest TV ad

Friday, 4th January 2008

Categories: General News, Marketing

Visitors seeing double with North East England's latest TV Ad

2008 will see the launch of two new TV adverts promoting North East England.

Following the success of last year's campaign, two brand new commercials have been filmed and the first will be broadcast for the first time on Monday 7th January during Emmerdale. (7pm onwards).

The new adverts will focus on the family market and the over-50s and include shots of Holy Island, Hamsterly Forest, Cragside, mima and Dance City.

Other shots include The Alnwick Garden Treehouse, Rothbury, Warkworth, Souter Lighthouse, Saltburn beach, Blanchland and Durham Castle and Cathedral.

Following the success of last year's TV campaign, which was also shown in Norwegian cinemas, the new adverts will be shown across the UK and following the launch of the new emirates flight, it will be aired for the first time in Australia.

The new adverts will air on ITV1 and Channel 4 targeting areas within a three hour drive time and nationwide on satellite television.

The campaign will launch on January 7th with the family-focused commercials, this group tends to book holidays months in advance. Later in the year, the focus will shift to the older couples who book nearer the time of visit.

Stacy Hall, Director of Communications and Tourism at One NorthEast said: "The 2008 TV campaign will reach more potential visitors than ever before by being broadcast across the UK, Australia and on the internet at www.visitnortheastengland.com

"Our first TV campaign in 2006 transformed the way we promoted North East England but in a competitive global market place it is vital every advert is better than the last."
As well as 100 million UK viewers having a chance to see it, last year's TV advert was named 'World's Leading Travel Television Commercial' by the World Travel Awards.

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