RESEARCH AND STATISTICS OVERVIEW
The Region
Tourism is of enormous importance to the economy of North East England bringing in
8.3 million people stayed overnight in the region in 2008 with a further 72 million people making a day visit to the region.
The North East Tourism Advisory Board Annual report brings together performance data for the region and the regional team and is available here.
Accommodation
There are around 2100 establishments in the North East offering either serviced or self-catering accommodation. The distribution of these properties differs between sub regions with Tyne and Wear and Tees Valley predominantly made up of serviced accommodation while Northumberland has a greater number of Self Catering Units as well being home to a large number of campsites.
2009 saw the regions' accommodation providers benefitting from the staycation trend. Overall serviced room occupancy grew by 5 percentage points standing at 62% in 2009. This was predominantly led by a growth in B&B/guesthouse performance where room occupancy stood at 42% compared to 36% in 2008.
In terms of self catering, unit occupancy stood at 58% in 2009, 3 percentage points higher than the previous year.
Attractions
70% of attractions saw a growth in performance in 2009 when compared to the previous year. The staycation trend played a significant part with people looking for days out closeby and many attractions ran offers and events which led to an increase in visitors. The regions two new major attractions both exceeded expectations with Great North Museum welcoming more than 640,000 visitors and Saltholme more than 88,000. To see the top ten attractions for 2008 and to read the annual report click here.
Attractions data has been collected by the tourism team on a monthly basis since 2007 and monthly updates are available. If you would like to participate in the survey please contact tracey.wilkinson@onenortheast.co.uk
Tourism performance updates are produced on a regular basis by the Regional Team so that audiences can gain timely snapshots. These snapshots are captured in the regional Network Intelligence publication. Previous issues can be found below.
Tourism Intelligence February 2010
Tourism Intelligence October 2009
Tourism Intelligence August 2009
Tourism Intelligence June 2009
Tourism Intelligence March 2009
Tourism Intelligence October 2008
Tourism Intelligence July 2008
Tourism Intelligence April 2008
Tourism Intelligence January 2008
If you need further help with information you feel is not available from the site please contact ian.thomas@onenortheast.co.uk
- Indirect Investment
- 27 Kb
Developments in the North East not seen to be key drivers but to have an influence on their stay in the region
- Tourism Business Panel Survey 2007
- 53 Kb
The findings from the 2007 Tourism Business Panel - a collection of over 200 tourism businesses of all types from across the north east England region. The report provides information on business confidence, business performance, visitors and employment.
- North East Visitor Survey 2008
- 2.5 Mb
2008 Regional Visitor Survey
- Tourism Business Survey Review 2006
- 52 Kb
A review of the quarterly business survey taken from the tourism business panel in 2006 looking at performance, confidence, employment and visitor profiles.
- Tourism Intelligence June 2008
- 71 Kb
Round up of January - March 2008 and tourism performance and trends in te North East and nationally
- Tourism Key Facts
- 1.5 Mb
Key Facts of Tourism 2006 giving an overview of regional tourism performance in the North East
- Attractions Trends
- 87 Kb
Trends in Visitor Numbers to attractions in the North East
- County Durham Visitor Survey 08
- 1.5 Mb
County Durham Visitor Survey 2008
- Overview of STEAM
- 132 Kb
A description of the history of STEAM and the inputs used.
- National Group Travel Report 2006
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Clear, readable report, by QA Research, giving clear insights into the group travel market in the UK.
- Tourism Intelligence October 2008
- 82 Kb
October Intelligence update
- Tyne and Wear STEAM 2007
- 170 Kb
Tyne and Wear volume and value of tourism STEAM 2007
- Tees Valley Visitor Survey Report 2008
- 2.4 Mb
Tees Valley Visitor Survey 08
- Visitor Information Network Action Plan
- 264 Kb
One NorthEast commissioned TEAM Tourism Consulting to undertake an assessment of visitor information provision in the region and develop an appropriate strategy and action plan for future provision.
- Visitors to Tyne and Wear
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Where do visitors come from?
How do they book their trips?
Who do they travel with?- County Durham Visitor Survey
- 1.2 Mb
County Durham visitor survey looking at visitor profiles, visitor origins, satisfaction and expenditure
- Luxury Group Travel Report
- 1009 Kb
An insight into the potential of the Luxury Group Travel market for the North East.
- Serviced Occupancy Report 2008
- 344 Kb
Serviced accommodation occupancy report 2008
- Northumberland Visitor Survey
- 1.3 Mb
Northumberland visitor survey looking at visitor profiles, visitor origins,
- North East Business Tourism Action Plan
- 1.2 Mb
tourism business action plan
- Tees Valley STEAM 2007
- 330 Kb
Tees Valley Volume and Value - STEAM 2007
