RESEARCH AND STATISTICS OVERVIEW
The Region
Tourism is of enormous importance to the economy of North East England bringing in
8.3 million people stayed overnight in the region in 2008 with a further 72 million people making a day visit to the region.
The North East Tourism Advisory Board Annual report brings together performance data for the region and the regional team and is available here.
Accommodation
There are around 2100 establishments in the North East offering either serviced or self-catering accommodation. The distribution of these properties differs between sub regions with Tyne and Wear and Tees Valley predominantly made up of serviced accommodation while Northumberland has a greater number of Self Catering Units as well being home to a large number of campsites.
2009 saw the regions' accommodation providers benefitting from the staycation trend. Overall serviced room occupancy grew by 5 percentage points standing at 62% in 2009. This was predominantly led by a growth in B&B/guesthouse performance where room occupancy stood at 42% compared to 36% in 2008.
In terms of self catering, unit occupancy stood at 58% in 2009, 3 percentage points higher than the previous year.
Attractions
70% of attractions saw a growth in performance in 2009 when compared to the previous year. The staycation trend played a significant part with people looking for days out closeby and many attractions ran offers and events which led to an increase in visitors. The regions two new major attractions both exceeded expectations with Great North Museum welcoming more than 640,000 visitors and Saltholme more than 88,000. To see the top ten attractions for 2008 and to read the annual report click here.
Attractions data has been collected by the tourism team on a monthly basis since 2007 and monthly updates are available. If you would like to participate in the survey please contact tracey.wilkinson@onenortheast.co.uk
Tourism performance updates are produced on a regular basis by the Regional Team so that audiences can gain timely snapshots. These snapshots are captured in the regional Network Intelligence publication. Previous issues can be found below.
Tourism Intelligence February 2010
Tourism Intelligence October 2009
Tourism Intelligence August 2009
Tourism Intelligence June 2009
Tourism Intelligence March 2009
Tourism Intelligence October 2008
Tourism Intelligence July 2008
Tourism Intelligence April 2008
Tourism Intelligence January 2008
If you need further help with information you feel is not available from the site please contact ian.thomas@onenortheast.co.uk
- Regional Investment Monitor
- 317 Kb
Fully searchable database capturing direct investment in tourism in the North East
- International Visitor Additional Breakdown
- 255 Kb
Additional breakdown concerning International Visitors taken from the Regional Visitor Survey
- North East Coastal Framework
- 383 Kb
One NorthEasts plans for the development of the coast in the North East
- Tees Valley Visitor Survey
- 1.3 Mb
Tees Valley Visitor Survey looking at visitor profiles, satisfaction and expenditure
- Self Catering Occupancy Trends
- 161 Kb
Self Catering Unit Occupancy trends by location, rating, tariff, sub region and a number of other breakdowns
- Delivering Better Intelligence - an Introduction to the English Tourism Intelligence Partnership
- 468 Kb
Delivering Better Intelligence
- Tourism Intelligence March 2009
- 93 Kb
Snapshot summary of tourism regionally and nationally including a round up of 2008 performance
- Heritage Attractions Research
- 589 Kb
Heritage Attractions Research
- NETAB Annual REport 2008
- 1.6 Mb
The annual report from the North East Tourism Advisory Board commenting on performance of tourism in the North East in 2008
- County Durham STEAM 2007
- 170 Kb
County Durham Volume and Value of Tourism STEAM 2007
- Tees Valley STEAM 2007
- 330 Kb
Tees Valley Volume and Value - STEAM 2007
- Visitors to Tees Valley
- 43 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with and do they get here?- Serviced Occupancy Report 2008
- 344 Kb
Serviced accommodation occupancy report 2008
- Investment Monitor Annual Report 2008
- 621 Kb
Snapshot summary of Investment in tourism in the North East in 2008
- Investment Monitor Annual Report 2009
- 390 Kb
- Tourism Intelligence February 2010
- 82 Kb
quarterly national and regional round up of tourism data
- Visitors to Northumberland
- 40 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with and how long do they stay?- Overview of STEAM
- 132 Kb
A description of the history of STEAM and the inputs used.
- Serviced Occupancy Annual Report 2009
- 140 Kb
Serviced Annual Occupancy report 2009
- North East Business Tourism Action Plan
- 1.2 Mb
tourism business action plan
- North East Steam 2007
- 182 Kb
Volume and Value of Tourism in the North East - STEAM 2007
