RESEARCH AND STATISTICS OVERVIEW
The Region
Tourism is of enormous importance to the economy of North East England bringing in
8.5 million people stayed overnight in the region in 2006 with a further 74 million people making a day visit to the region.
The regional tourism team collects a wealth of data about tourists and tourism in the North East. For a general overview read the latest key facts.
Who visits the North East?
- Where do visitors come from?
- How do they find information about the region?
- Who do they travel with?
- What do they do when they're here?
- What do they think of the region?
The Regional Visitor Survey conducted in 2005/06 provides answers to all these questions and more. Click here to read the reports.
What is tourism worth to the North East?
The regional tourism team subscribes to the Scarborough Tourism Economic Activity Monitor (STEAM) which provides annual data on the volume and value of tourism in each of the sub regions. Read more
How is the tourism sector performing?
Hotel room occupancy rates averaged 71% during 2007. The highest occupancy rates are found in:
- City Centre properties
- More expensive properties
- Properties with a higher star rating
Read more about accommodation
Read more about visits to attractions
100 tourism businesses around the region take part in our Quarterly Tourism Business Survey. To find out what they said in 2006 click here.
Tourism Investment
New tourism developments worth more than £39 million opened in the North East in 2006. Click here to find out more about these projects and the major tourism developments One NorthEast is currently supporting.
Development Research
The Tourism Development Unit is responsible for an extensive programme of research to understand where interventions need to take place to support the growth of the visitor economy. To read these reports click here
How can you help?
If you would like to participate in any of the regional surveys please contact tracey.wilkinson@onenortheast.co.uk
If you need further help with information you feel is not available from the site please contact ian.thomas@onenortheast.co.uk
Tourism Intelligence is the Tourism Team's quarterly research update, it summarises the latest facts and figures and lets you know about new national and regional research reports. The latest issues can be found below:
Tourism Intelligence June 2008
Tourism Intelligence January 2008
- Heritage Visitors
- 234 Kb
Breakdown of the Heritage visitor taken from the Regional Visitor Survey
- Foresight May 08 Issue - Business Tourism
- 199 Kb
VisitBritain's Foresight newsletter May 08 issue focusses on Business Tourism in the UK, the factors that affect it, the top markets and how the business visitor can be influenced
- MORI Attractions Newsletter 2 - Understanding Attractions
- 1.8 Mb
A 'newletter' from MORI, the well known research company, which is essentially a piece of promotional literature but nevertheless contains some interesting attractions research material.
- Regional Investment Monitor 2007
- 168 Kb
Annual Summary of Regional Tourism Investment for 2007
- Network Intelligence July 2006
- 226 Kb
Summary of regional and national data
- Foresight Jun 08 - Cultural and Heritage Visitors
- 198 Kb
VisitBritain's Foresight Newsletter June 08 Issue - Cultural and Heritage Visitors Issue
- Foresight Jan 08 - Inbound Visitors Staying 1 - 3 Nights
- 203 Kb
VisitBritain's Foresight January 08 - Inbound Visitors Staying 1 - 3 Nights.
- Tyne and Wear STEAM analysis 2006
- 117 Kb
Tees Valley STEAM analysis 2006, looking at tourism numbers, value of tourism and tourism employment
- Network Intelligence Nov 06
- 217 Kb
Summary of regional and national data.
- Tees Valley Visitor Survey
- 1.3 Mb
Tees Valley Visitor Survey looking at visitor profiles, satisfaction and expenditure
- Northumberland Visitor Survey
- 1.3 Mb
Northumberland visitor survey looking at visitor profiles, visitor origins,
- Overview of STEAM
- 132 Kb
A description of the history of STEAM and the inputs used.
- Non Visitor Research
- 914 Kb
This report gives an insight into those visitors who request the North East England Holiday Guide but do not go on to visit the region. The report highlights perceptions and barriers which the North East faces in attracting some markets.
- Visits to Attractions 2008
- 38 Kb
Lates monthly data for attractions in 2008
- County Durham STEAM analysis 2006
- 128 Kb
County Durham STEAM analysis looking at volume of visitors, value of tourism and job creation
- Tourism Business Survey Review 2006
- 52 Kb
A review of the quarterly business survey taken from the tourism business panel in 2006 looking at performance, confidence, employment and visitor profiles.
- Attractions Trends
- 86 Kb
Trends in Visitor Numbers to attractions in the North East
- Network Intelligence July 2007
- 245 Kb
Summary of Tourism research during April June 2007
- North East Steam Report 2006
- 118 Kb
Analysis of the Regional STEAM report 2006
- International Visitor Additional Breakdown
- 255 Kb
Additional breakdown concerning International Visitors taken from the Regional Visitor Survey
- Foresight Issue 40 Feb 2007 - Ferry Passengers
- 199 Kb
This issue of VisitBritain's Foresight Magazine looks at passengers arriving by ferry in the UK.
