EXISTING AND EMERGING MARKETS
To do this the regional team carry out a number of ad hoc pieces of work in order to look at visitor profiles, visitor expenditure, satisfaction and the attractions and areas which are the key drivers for their visit.
Regional Visitor Survey
One of the main pieces of work, undertaken to learn more about our visitors, is the regional visitor survey which was carried out between October 2005 and September 2006. 2500 face to face interviews were carried out with visitors to the region gaining a high level of information with regard to our visitors. Reports are available for the region and the four sub regions.
Spend data taken from this survey was used to feed into volume and value reports giving a more accurate picture of tourism in the North East.
Group Travel
Another area of importance for the regions tourism economy is the Group Travel Market which was evaluated in detail looking at the market as a whole and also breaking it down into specific areas such as Education and the Luxury Group Market.
Barriers to Visiting the North East
Research was undertaken with people who requested the North East Holiday Guide and then chose not to visit the region. This piece of work investigated their reasons for not visiting and any potential barriers that prevented people heading to the region. This report is available here.
Use and Effectiveness of Holiday Guides
In the days of advancements in technology and changing consumer attitudes, the Regional Team are constantly looking to evaluate how consumers are being inspired to take trips, researching their trip and booking. This work gives an insight into the role of holiday guides in the current climate.
- Overview of STEAM
- 132 Kb
A description of the history of STEAM and the inputs used.
- Visitor Information Network Action Plan
- 264 Kb
One NorthEast commissioned TEAM Tourism Consulting to undertake an assessment of visitor information provision in the region and develop an appropriate strategy and action plan for future provision.
- North East Coastal Framework
- 383 Kb
One NorthEasts plans for the development of the coast in the North East
- Investment Monitor Annual Report 2006
- 178 Kb
Snapshot of Regional Tourism Investment for the year 2006.
- North East Business Tourism Action Plan
- 1.2 Mb
tourism business action plan
- Visitors to Northumberland
- 40 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with and how long do they stay?- Visits to Attractions 2006
- 41 Kb
Visitors numbers for the North Easts attractions in 2006 for those attractions agreeing to return data and allow it to be published
- Self Catering Occupancy Report 2007
- 68 Kb
Summary report of occupancy for non serviced properties in 2007
- County Durham STEAM analysis 2006
- 128 Kb
County Durham STEAM analysis looking at volume of visitors, value of tourism and job creation
- Non Visitor Research
- 914 Kb
This report gives an insight into those visitors who request the North East England Holiday Guide but do not go on to visit the region. The report highlights perceptions and barriers which the North East faces in attracting some markets.
- Visitors to County Durham
- 38 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with?- Northumberland STEAM report 2006
- 111 Kb
Northumberland STEAM analysis 2006
- Tees Valley Visitor Survey
- 1.3 Mb
Tees Valley Visitor Survey looking at visitor profiles, satisfaction and expenditure
- Tourism Key Facts
- 1.5 Mb
Key Facts of Tourism 2006 giving an overview of regional tourism performance in the North East
- Visits to Attractions Annual Report 2007
- 412 Kb
Analysis of the 2007 attractions performance data, looking at sub regional breakdowns as well as breakdowns by type of attraction and free/paid splits.
- Tourism Intelligence January 2008
- 264 Kb
The latest data from the region and wider industry trends
- Tyne and Wear STEAM analysis 2006
- 117 Kb
Tees Valley STEAM analysis 2006, looking at tourism numbers, value of tourism and tourism employment
- Luxury Group Travel Report
- 1009 Kb
An insight into the potential of the Luxury Group Travel market for the North East.
- North East Steam Report 2006
- 118 Kb
Analysis of the Regional STEAM report 2006
- Regional Investment Monitor 2007
- 168 Kb
Annual Summary of Regional Tourism Investment for 2007
- Indirect Investment
- 27 Kb
Developments in the North East not seen to be key drivers but to have an influence on their stay in the region
