EXISTING AND EMERGING MARKETS
To do this the regional team carry out a number of ad hoc pieces of research in order to look at visitor profiles, visitor expenditure, satisfaction and the attractions and areas which are the key drivers for their visit.
Regional Visitor Survey
One of the main pieces of work, undertaken to learn more about our visitors, is the regional visitor survey which was first carried out between October 2005 and September 2006. A second survey was done between April and September 2008. Reports are available for the region and the four sub regions.
Spend data taken from this survey was used to feed into volume and value reports giving a more accurate picture of tourism in the North East.
Group Travel
Another area of importance for the regions tourism economy is the Group Travel Market which was evaluated in detail looking at the market as a whole and also breaking it down into specific areas such as Education and the Luxury Group Market.
Barriers to Visiting the North East
Research was undertaken with people who requested the North East Holiday Guide and then chose not to visit the region. This piece of work investigated their reasons for not visiting and any potential barriers that prevented people heading to the region. This report is available here.
Use and Effectiveness of Holiday Guides
In the days of advancements in technology and changing consumer attitudes, the Regional Team are constantly looking to evaluate how consumers are being inspired to take trips, researching their trip and booking. This work gives an insight into the role of holiday guides in the current climate.
- Visits to Attractions Annual Report 2009
- 122 Kb
Annual report visits to attractions 2009
- Heritage Tourism Report 2008 (2)
- 1.3 Mb
Heritage Tourism Report (2)
- North East Coastal Framework
- 383 Kb
One NorthEasts plans for the development of the coast in the North East
- Use and Effectiveness of holiday guides
- 60 Kb
An insight into the role that holiday guides have to play in today's consumer climate, to inspire and inform and aid in the booking process. Do they still have a role to play both for consumer and for businesses.
- County Durham Visitor Survey 08
- 1.5 Mb
County Durham Visitor Survey 2008
- Tyne and Wear STEAM 2007
- 170 Kb
Tyne and Wear volume and value of tourism STEAM 2007
- Tourism Intelligence October 2008
- 82 Kb
October Intelligence update
- North East Visitor Survey 2008
- 2.5 Mb
2008 Regional Visitor Survey
- Regional Visitor Survey
- 2.4 Mb
Visitor Profiles, satisfaction and expenditure for the North East
- Serviced Occupancy Report 2008
- 344 Kb
Serviced accommodation occupancy report 2008
- Hows Business Survey April - June 2009
- 109 Kb
How's Business Survey 2009
- Self Catering Occupancy Report 2008
- 287 Kb
Self Catering occupancy report 2008
- Tourism Business Panel Survey 2007
- 53 Kb
The findings from the 2007 Tourism Business Panel - a collection of over 200 tourism businesses of all types from across the north east England region. The report provides information on business confidence, business performance, visitors and employment.
- Northumberland Visitor Survey
- 1.3 Mb
Northumberland visitor survey looking at visitor profiles, visitor origins,
- County Durham Visitor Survey
- 1.2 Mb
County Durham visitor survey looking at visitor profiles, visitor origins, satisfaction and expenditure
- County Durham STEAM 2007
- 170 Kb
County Durham Volume and Value of Tourism STEAM 2007
- North East Group Travel Report
- 3.5 Mb
An overview of the Group Travel Market, its sectors and its importance to the North East
- NETAB Annual REport 2008
- 1.6 Mb
The annual report from the North East Tourism Advisory Board commenting on performance of tourism in the North East in 2008
- Tourism Key Facts
- 1.5 Mb
Key Facts of Tourism 2006 giving an overview of regional tourism performance in the North East
- Tees Valley STEAM report
- 117 Kb
Tees VALLEY steam Analysis 2006
- Tourism Intelligence June 2009
- 76 Kb
Quarterly snapshot of tourism performance at a national and regional level
