2500 face to face interviews took place in 40 locations around the North East gathering information on visitor profiles, expenditure, satisfaction and their movements around the region. Expenditure figures taken from this survey were used in the production of the regional STEAM reports.
In order to look at the differences between the sub regions 5 reports have been produced, 1 for each sub region and an overall regional report.
The main reports can be found below:
Further analysis has been undertaken focusing on heritage visitors, international visitors and visitors to the coast, countryside and cities.
- Tourism Business Survey Review 2006
- 52 Kb
A review of the quarterly business survey taken from the tourism business panel in 2006 looking at performance, confidence, employment and visitor profiles.
- GVA
- 255 Kb
A report produced by Durham University on behalf of One NorthEast to look at the GVA attributable to tourism
- Visits to Attractions 2006
- 41 Kb
Visitors numbers for the North Easts attractions in 2006 for those attractions agreeing to return data and allow it to be published
- Tourism Key Facts
- 1.5 Mb
Key Facts of Tourism 2006 giving an overview of regional tourism performance in the North East
- Non Visitor Research
- 914 Kb
This report gives an insight into those visitors who request the North East England Holiday Guide but do not go on to visit the region. The report highlights perceptions and barriers which the North East faces in attracting some markets.
- Tourism Intelligence January 2008
- 264 Kb
The latest data from the region and wider industry trends
- Luxury Group Travel Report
- 1009 Kb
An insight into the potential of the Luxury Group Travel market for the North East.
- International Visitor Additional Breakdown
- 255 Kb
Additional breakdown concerning International Visitors taken from the Regional Visitor Survey
- North East Accommodation Action Plan
- 481 Kb
This report outlines the current accommodation sector in the North East with proposals for a proactive approach to hotel development.
- Visitors to Tees Valley
- 43 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with and do they get here?- Network Intelligence July 2007
- 245 Kb
Summary of Tourism research during April June 2007
- Self Catering Occupancy Trends
- 131 Kb
Self Catering Unit Occupancy trends by location, rating, tariff, sub region and a number of other breakdowns
- North East Business Tourism Action Plan
- 1.2 Mb
tourism business action plan
- Heritage Visitors
- 234 Kb
Breakdown of the Heritage visitor taken from the Regional Visitor Survey
- Visits to Attractions Annual Report 2007
- 412 Kb
Analysis of the 2007 attractions performance data, looking at sub regional breakdowns as well as breakdowns by type of attraction and free/paid splits.
- Regional Investment Monitor
- 77 Kb
Fully searchable database capturing direct investment in tourism in the North East
- Serviced Accommodation Occupancy
- 220 Kb
Trends data for serviced accommodation properties with breakdowns by Sub Region, type, tariff and rating.
- North East Group Travel Report
- 3.5 Mb
An overview of the Group Travel Market, its sectors and its importance to the North East
- Investment Monitor Annual Report 2006
- 178 Kb
Snapshot of Regional Tourism Investment for the year 2006.
- Indirect Investment
- 27 Kb
Developments in the North East not seen to be key drivers but to have an influence on their stay in the region
- Location Additional Breakdowns
- 249 Kb
Additional breakdowns of visitor locations, coast countryside and cities
