Home / Research and Statistics / Tourism Performance

TOURISM PERFORMANCE

The Regional Tourism Team have over the last two years implemented a number of new surveys to monitor tourism performance in the North East from a regional level down to more localised areas. The data collected gives more consistent, more timely and more accurate data allowing the users of the data more confidence when using the information.

Impact of Tourism

Regional tourism performance as a whole is monitored using the Scarborough Tourism Economic Activity Model (STEAM) with data available for 2003-2006 at a regional and sub regional level.

Accommodation Occupancy

The regional occupancy survey allows the tourism team to monitor the performance of accommodation establishments on a monthly basis. The survey is carried out with serviced and non serviced accommodation providers.

Visits to Attractions

Monitoring visits to attractions in the North East allows the team to further build up the picture of tourism performance in the North East. Numbers are collected on a monthly basis.

Overall Business Performance

One other survey used by the team to assess business performance is the Tourism Business Panel. We are grateful to the 200 businesses who take part online on both a quarterly and ad hoc basis providing information on visitor profiles, staffing levels and specific topics that may be having an impact on tourism in the region.

Name/Keyword
Category
Serviced Accommodation Occupancy
220 Kb
Serviced Accommodation Occupancy

Trends data for serviced accommodation properties with breakdowns by Sub Region, type, tariff and rating.

North East Business Tourism Action Plan
1.2 Mb
North East Business Tourism Action Plan

tourism business action plan

Visitors to Tees Valley
43 Kb
Visitors to Tees Valley

Where do visitors come from?
How do they book their trips?
Who do they travel with and do they get here?

Tees Valley Visitor Survey
1.3 Mb
Tees Valley Visitor Survey

Tees Valley Visitor Survey looking at visitor profiles, satisfaction and expenditure

Luxury Group Travel Report
1009 Kb
Luxury Group Travel Report

An insight into the potential of the Luxury Group Travel market for the North East.

Visitors to County Durham
38 Kb
Visitors to County Durham

Where do visitors come from?
How do they book their trips?
Who do they travel with?

County Durham Visitor Survey
1.2 Mb
County Durham Visitor Survey

County Durham visitor survey looking at visitor profiles, visitor origins, satisfaction and expenditure

Regional Investment Monitor 2007
168 Kb
Regional Investment Monitor 2007

Annual Summary of Regional Tourism Investment for 2007

Northumberland Visitor Survey
1.3 Mb
Northumberland Visitor Survey

Northumberland visitor survey looking at visitor profiles, visitor origins,

Overview of STEAM
132 Kb
Overview of STEAM

A description of the history of STEAM and the inputs used.

Tees Valley STEAM report
117 Kb
Tees Valley STEAM report

Tees VALLEY steam Analysis 2006

Network Intelligence July 2006
226 Kb
Network Intelligence July 2006

Summary of regional and national data

Visits to Attractions 2007
85 Kb
Visits to Attractions 2007

Monthly spreadsheet for visitors to attractions in the North East

Self Catering Occupancy Trends
131 Kb
Self Catering Occupancy Trends

Self Catering Unit Occupancy trends by location, rating, tariff, sub region and a number of other breakdowns

Network Intelligence July 2007
245 Kb
Network Intelligence July 2007

Summary of Tourism research during April June 2007

Visits to Attractions Annual Report 2007
412 Kb
Visits to Attractions Annual Report 2007

Analysis of the 2007 attractions performance data, looking at sub regional breakdowns as well as breakdowns by type of attraction and free/paid splits.

Northumberland STEAM report 2006
111 Kb
Northumberland STEAM report 2006

Northumberland STEAM analysis 2006

Tyne and Wear STEAM analysis 2006
117 Kb
Tyne and Wear STEAM analysis 2006

Tees Valley STEAM analysis 2006, looking at tourism numbers, value of tourism and tourism employment

Self Catering Occupancy Report 2007
68 Kb
Self Catering Occupancy Report 2007

Summary report of occupancy for non serviced properties in 2007

Use and Effectiveness of holiday guides
60 Kb
Use and Effectiveness of holiday guides

An insight into the role that holiday guides have to play in today's consumer climate, to inspire and inform and aid in the booking process. Do they still have a role to play both for consumer and for businesses.

Location Additional Breakdowns
249 Kb
Location Additional Breakdowns

Additional breakdowns of visitor locations, coast countryside and cities

Click here to download Adobe Acrobat Reader