The Model
Since 2004, the Regional Tourism Team have used the Scarborough Tourism Economic Activity Model (STEAM) to measure the value of tourism to the North East. The model not only looks at the level of spending by visitors to the region but also numbers of visitors, the breakdown between overnight and day visitors and also the number of people employed in the tourism industry.
To better help understanding of the STEAM reports, including the history of the Model and the inputs that are used to run the model an overview can be found here.
Latest results show:
- 8.5 million overnight tourists visited North East England in 2006
- Tourism contributed £3.4 billion to the regional economy in 2006
- Tourism supported around 69,500 jobs in the region
Reports
More detailed breakdowns can be seen below for the region and individual sub regions:
GVA
The Tourism Team have commissioned Durham University to look into tourism GVA, using the regional economic model they have developed for NERIP. This shows that tourism accounts for 4.6% of the region's GVA and 5.6% of employment. The full report is available here.
The North East Research and Information Partnership produce regular State of the Region reports which provide detailed information on the regional economy. For more information view the state of the region report click here
- Use and Effectiveness of holiday guides
- 60 Kb
An insight into the role that holiday guides have to play in today's consumer climate, to inspire and inform and aid in the booking process. Do they still have a role to play both for consumer and for businesses.
- Indirect Investment
- 27 Kb
Developments in the North East not seen to be key drivers but to have an influence on their stay in the region
- County Durham STEAM analysis 2006
- 128 Kb
County Durham STEAM analysis looking at volume of visitors, value of tourism and job creation
- Visitors to Northumberland
- 40 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with and how long do they stay?- Regional Visitor Survey
- 2.4 Mb
Visitor Profiles, satisfaction and expenditure for the North East
- Tees Valley STEAM report
- 117 Kb
Tees VALLEY steam Analysis 2006
- Tourism Key Facts
- 1.5 Mb
Key Facts of Tourism 2006 giving an overview of regional tourism performance in the North East
- Visits to Attractions 2007
- 85 Kb
Monthly spreadsheet for visitors to attractions in the North East
- Tourism Business Survey Review 2006
- 52 Kb
A review of the quarterly business survey taken from the tourism business panel in 2006 looking at performance, confidence, employment and visitor profiles.
- Non Visitor Research
- 914 Kb
This report gives an insight into those visitors who request the North East England Holiday Guide but do not go on to visit the region. The report highlights perceptions and barriers which the North East faces in attracting some markets.
- Investment Monitor Annual Report 2006
- 178 Kb
Snapshot of Regional Tourism Investment for the year 2006.
- Attractions Trends
- 86 Kb
Trends in Visitor Numbers to attractions in the North East
- North East Business Tourism Action Plan
- 1.2 Mb
tourism business action plan
- Tourism Intelligence January 2008
- 264 Kb
The latest data from the region and wider industry trends
- North East Steam Report 2006
- 118 Kb
Analysis of the Regional STEAM report 2006
- Location Additional Breakdowns
- 249 Kb
Additional breakdowns of visitor locations, coast countryside and cities
- Visitors to County Durham
- 38 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with?- Overview of STEAM
- 132 Kb
A description of the history of STEAM and the inputs used.
- Network Intelligence July 2007
- 245 Kb
Summary of Tourism research during April June 2007
- Northumberland STEAM report 2006
- 111 Kb
Northumberland STEAM analysis 2006
- Visitors to Tyne and Wear
- 38 Kb
Where do visitors come from?
How do they book their trips?
Who do they travel with?
