Business Toolkit

• About the Toolkit

• Advertising, Marketing & PR

  How and where to promote and advertise your business for the best, most cost effective results and how to make the most of the customers you do have.

  • Analyse Your Business

    Analyse Your Business

  • Case Studies

    Case Studies

  • Communicating by Email
    • General Email Dos and Don'ts

    • Marketing Email Advice

  • Create A Brand

    Create A Brand

  • Creating and Promoting Special Offers

  • Customer Profiles
    • Full Profiles

  • Different Ways To Advertise

    Different Ways To Advertise

  • Getting Help

    Getting Help

  • How To Choose Advertising

    How To Choose Advertising

  • Identify Your Customers

    Identify Your Customers

  • Images, Text & Copy

  • International Customers

    International Customers

    • English Translation

      English Translation

    • Examples of International Marketing

      Examples of International Marketing

    • Translated Accommodation Symbols

      "Internet Users are seven times more likely to view a website if the information is available in their own language " Download translations of accommodation symbols...

    • Winning International Customers

  • Maximising Christmas and New Year Sales

  • NE Marketing Opportunities

    NE Marketing Opportunities

    • Group Campaigns

    • International Campaigns

    • One NorthEast Tourism Marketing Opportunities

    • Tourism Tyne and Wear Marketing Opportunities

    • UK Campaigns

  • NE Marketing Organisations

    NE Marketing Organisations

  • Niches & Themes

  • Passionate People, Passionate Places Campaign

  • Pictures, Photographers and Image Banks
    • Finding and Vetting a Photographer

  • Promoting Special Offers

  • Providing Your Customers With Visitor Information

  • Responding To Enquiries

    Responding To Enquiries

  • Strategy Consultation Feedback

    Strategy Consultation Feedback

  • Tourism in the NE - Key Facts

    Tourism in the NE - Key Facts

  • Understanding Marketing

    Understanding Marketing

  • Winning Family Customers

• Being Green & Sourcing Locally

  Helping to conserve the environment isn't just a personal responsibility. It can save you money and win you customers.

  • A Sense Of The NE

    A Sense Of The NE

  • Being Green and Local
    • Pure Profit 2010

      Pure Profit 2010

  • British Food Fortnight

  • Case Studies

    Case Studies

  • David Bellamy Conservation Awards

  • Encouraging Wildlife

  • Getting Help

    Getting Help

  • Green Checklist

  • Green Tourism Business Scheme

    Green Tourism Business Scheme

    • One NorthEast Tourism GTBS Project

      One NorthEast Tourism GTBS project

  • Greener Purchasing

    How to purchase ethically sound products and how to use your spending power to increase the demand for greener products.

  • Greener Purchasing [home]

  • Local Food & Drink

    Local Food & Drink

  • Reducing and Recycling Waste
    • Reducing and Recycling Waste

    • Waste Reduction Tips

    • Waste Regulations

  • Saving Energy
    • Cut Energy Usage

    • Energy Saving Staff

    • Greener Energy Suppliers

    • Insulate Your Premises

    • Make a Plan to Save Energy

    • Reduce Transport

    • Renewable Energy for Your Business

    • Why Save Energy?

  • Saving Water

  • Sourcing Locally

    Sourcing Locally

• Business Registration

  Business Registration

• Business Support & Advice

  Know what you need to do to become, or stay, successful and profitable. Develop plans to get there and routines to take the headache out of managing your businesses.

  • Business Link
    • What to Expect

  • Case Studies

    Case Studies

  • Contingency Planning and Disaster Recovery

  • Dealing With The Credit Crunch

  • Developing Tourism Products and Services

    This guide looks at the step by step process for developing new or improved tourism products and services.

  • Directory of Business Support

    Directory of Business Support

  • Employing Migrant Workers
    • Identity Cards

    • Points-Based System

  • Flood Support & Advice

  • Food & Drink

    Food & Drink

  • Help for Tourism Businesses in 2009

  • Key Areas To Focus On

    Key Areas To Focus On

  • New Businesses and Start Ups

  • Using Technology

    Using Technology

  • Work With Suppliers And Professional

    Work With Suppliers And Professional

• Contact Us

• ECMS Training
  • MCs Page

    Mike C's Test Page

• Fact Sheets & Document Search

• Feedback

• Finance & Funding

  more businesses fail due to poor money control than for any other reason. Yet taking control needn't be difficult.

  • Basic Financial Planning

    Basic financial planning for tourism businesses

  • Business Plans

    Writing a business plan for tourism businesses

  • Case Studies

    Case Studies

  • Choosing An Accountant

    Choosing An Accountant

  • Financial Software

    Financial Software

  • Getting Help

    Getting Help

  • Government Backed Financial Help

    Find out about Real Help For Businesses Now and other public funded support

  • Grants For Tourism Businesses

    Grants For Tourism Businesses

  • Personal Financial Planning

    Personal Financial Planning

  • Raising Money

    Raising Money

  • Sources of Help

    Where can you get help finding or applying for a grant, loan or other financial support

  • Taking Payments

    Taking Payments

  • Tax Guide: Sole Trader or Limited Company?

  • Tips, Gratuities and Tronc

• Helpdesk

• Highlighted news

• HOME

  HOME

• Investment Monitor mapping

• IT, Websites & Selling Online

  Desti.ne, computers, networks, technology for your business and how to design, build and promote your online presence.

  • Case Studies

    Case Studies

  • Computers And Networks

    Computers And Networks

  • Customer Databases and CRM
    • Cisco Article - CRM and Tourism SMEs

  • Desti.ne

    Desti.ne

  • Getting Help

    Getting Help

  • Give Your Website a Seasonal Flavour

  • Google Maps and Google Local Business

  • News page test

  • Online Selling & E-Marketing Regulations

  • Technology For Your Business

    Technology For Your Business

  • Technology In Tourism

    Technology In Tourism

  • Your Website

    Your Website

    • Building Your Site

    • Identify Your Customers

    • Make A Site Plan

    • Niches & Themes

    • Planning To Be Found

    • Preparation & Planning

    • Selling Online

    • Text, Images & Copy

    • Your Website

• Latest News
  • Search Results

• Latest News Back Up

• Product Development
  • Back To Business Support & Advice

  • Developing a Tourism Product or Service
    • Introduction

    • Product Development Process - Step by Step
      • 1. Develop a Proposal

      • 2. Feasibility Studies

      • 3. Business Case, Project Plan & Set-up

      • 4. Launch

      • 5. Evaluation

    • Product Development: Preliminary Questions to Ask

    • Tourism Development Priorities in NE England

    • What is Tourism Product Development?

    • Who Can Help

    • Why Projects Go Wrong

• Raising Quality

  Raising quality is on every tourism strategy in the UK. Why? Competition, competition, competition.

  • Access in Tourism
    • 60 Second Factsheets

    • Access Library

    • Case Studies and Good Practice

    • Communicate Clearly

    • Easy Guide to Access Statements

    • FAQS

      Frequently Asked Questions

    • Gain a National Rating

    • Get Started

    • Supporting Tourism

    • The Benefit to Business

    • Training: Profit Through Access

    • Understand the DDA

    • Useful Contacts

    • Video Case Studies

  • Accessibility
    • Becoming Compliant

      Becoming Compliant

    • Profit through Access - Free Online Training

      Profit Through Access is an online course that takes tourism businesses step-by-step through becoming more accessible to customers with disabilities and special requirements.

      • Technical Specifications

    • Your Business and the DDA

      Your Business and the DDA

  • Case Studies

    Case Studies

  • Making A Quality Plan

    Making A Quality Plan

    • Assessing yourself

    • Business Management

    • Customers
      • Analysing your customers

      • What do customers want?

    • Making A Quality Plan

    • Products and Services

    • Putting It All Together

      Putting It All Together

    • Your Premises

      Your Premises

      • Premises Questions

        Premises Questions

    • Your Staff

  • North East England Tourism Awards

    North East England Tourism Awards

    • 2009 Winners

    • How to Enter - 2010 Application Forms

      How to enter the 2008 North East England

      • Hints and Tips on entering

    • North East England Tourism Awards
      • Enjoy England Excellence Awards

        Enjoy England Excellence Awards

    • Why Enter?

  • Profit Through Access

  • Quality Schemes

    Quality Schemes

    • Accommodation Schemes

      Accommodation Schemes

      • AA Schemes
        • AA Ratings

      • VisitBritain Schemes

        VisitBritain Schemes

        • VisitBritain Ratings

          VisitBritain Ratings

    • Attraction Schemes

    • Institute of Hospitality Scheme

    • Restaurants and pubs

  • Tourism Is Changing

    Tourism Is Changing

  • What Raising Quality Means

    What Raising Quality Means

• Rules & Regulations

  Knowing what you've got to (and how to do it) will save you time, money and stop you falling foul of the law.

  • Adventure Activities

    Adventure Activities

  • Business Structure

    Business Structure

  • Carrying Passengers and Transporting Luggage

  • Case Studies

    Case Studies

  • Children

    Children

  • Data

    Data

    • Checklist

    • Direct Marketing

    • Public Domain

    • Using Customer Data

    • Your Business

  • Discrimination

    Discrimination

    • Customers

    • Employment

  • Employment

    Employment

  • Energy Performance Certificates

  • Food and Drink

    Food Safety

  • Getting Help

    Getting Help

  • Health & Safety

    Health & Safety

    • Electrical Safety

    • Fire Safety
      • Fire Safety Over Christmas and New Year

    • Furniture and Furnishing Fire Safety

    • Gas Safety

    • General Health and Safety

      General Health and Safety

    • Product Liability

    • Product Safety

  • Insurances

    Insurances

    • Business Insurances

      Business Insurances

    • Product Liability

    • Public Liability

    • Selling or Recommending Insurance

  • IT & Selling Online

    IT & Selling Online

  • jasons test

  • Licenses

    Licenses

  • Licensing Act 2003

  • Music & Entertainment

    Music & Entertainment

  • New Legislation for April 2009

  • Online Selling and E-marketing Regulations

    Distance Selling

  • Package Regulations

  • Pricing & Charging
    • Food & Drink

    • Pricing and Charging

      Pricing and Charging

    • Serviced Accommodation

    • Ticket Sellers

  • Signs

    Signs

  • Sleeping At Night

    Sleeping At Night

  • Smoking

  • Taking Bookings

    Taking Bookings

    • Cancellations

      Cancellations

    • Guest Registration

    • Terms And Conditions

  • Tax

  • Taxes & Returns

    Taxes & Returns

  • test

  • Trade Descriptions

    Trade Descriptions

  • TV Licensing

• Search Results

• Site Search Results - Advanced

• Starting a Tourism Business
  • Back to Business Support & Advice Main Menu

  • The New Business and Start Up Roadmap
    • Before you Begin

    • Define and Test Your Ideas

    • Define Ideas Test

    • Launch Your Business

    • Plan Your Business

    • Set Up Your Business

• Supporting Tourism
  • Access in Tourism
    • 60 Second Factsheets

    • Access in Tourism Videos
      • Accessible Information Provision

      • Benefits of PTA

      • Case Studies

      • Disabled Enabled

      • Guests Who Benefit From Accessibility

      • Leonard Cheshire Videos

      • Listening to Visitors

      • NAS Benefits

      • National Autistic Society Videos

      • Reasonable Adjustments

      • Sharing Information

      • The Business Case for Accessibility

      • The Visitor's View

      • Training

      • Video Case Studies

      • What Businesses Say About Access Statements

      • What We Have Learned

      • What We Need to Think About

    • Access Library

    • Case Studies and Good Practice

    • Communicate Clearly

    • Easy Guide To Access Statements

    • FAQS

      Frequently Asked Questions

    • Gain a National Rating

    • Get Started

    • Policy & Strategy

    • Powerpoint Presentation

    • The Benefit to Business

    • Training: Profit through Access

    • Understand the DDA

    • Useful Contacts

  • Return to Raising Quality

• Toolkit Experience
  • E-Bites e-newsletter

    E-Bites e-newsletter

• Tourism in the North East

  What's our tourism industry really like here in North East England

  • Getting Help

    Getting Help

    • Local Authorities

  • Networking With Other Businesses

  • Run A Successful Tourism Business

    Run A Successful Tourism Business

  • test

  • The Visitor Economy Strategy for 2020

  • Tourism In The NE - Key Facts

    Tourism In The NE - Key Facts

    • Key Facts

    • Key Priorities

      Key Priorities

  • What Every Tourism Business Needs To Know

    What Every Tourism Business Needs To Know

• Training & Skills

  Developing your staff's skills and approach will pay huge dividends to your business - and to your staff themselves.

  • Apprenticeships

    Apprenticeships

  • Case Studies

    Case Studies

  • Colleges and Universities in NE England

    Find colleges, universities and learning centres across the North East

  • Different Ways To Train

    Different Ways To Train

    • For You

      Explore the different ways for you to access training, skills and development.

    • For Your Staff

      Explore different ways to train for your staff.

  • Distance and e-learning

    Find out about distance and e-learning options

  • Find Training and Events

  • Finding a Training Provider

    How to find a good training provider, and what to look for

  • Get Free Help From a Business Link Skills Broker

    Skills Brokers provide advice for businesses on all aspects of training, skills and business development.

  • Higher Education Through Work

    Find out how you can obtain a university level qualification whilst working

  • In House Training

    Is in house training right for you?

  • Induction Process

    Find out about the value of having an induction process, and learn how to create one

  • Know Your Area - Product and Area Training

  • LearnDirect

    Learn Direct

  • Learning and Skills Council

    Learning and Skills Council

  • NETSA

    NETSA - the North East Tourism Skills Association

  • Northumberland CoVE

    Northumberland CoVE

  • NVQs

  • On-The-Job Training

    On-The-Job Training

  • People 1st

    People 1st

  • Profit Through Access - Free Training

  • Small Business Development

  • The "Train to Gain" Service
    • New Train to Gain Services for Smaller Businesses

  • Training Providers at Your Workplace

    Training Providers at Your Workplace

  • Vocational Qualifications

    Vocational Qualifications

  • Welcome to Excellence

  • Why Train?

    Why Train?

• Training Calendar

  Training Calendar

• Using Research

  Who comes here? Why? Where are they from? What do they want? How long do they stay? What tourism businesses are already here? How busy are they?

  • Accommodation Facts

    Accommodation Facts

  • Attraction Facts

    Attraction Facts

  • Case Studies

    Case Studies

  • Eating & Drinking Facts

    Eating & Drinking Facts

  • Further Sources of Research

  • Gathering Your Own Research

    Gathering Your Own Research

  • Getting Help

    Getting Help

  • How Research Helps Business

    How Research Helps Business

  • Investment And Development in The NE

    Investment And Development in The NE

  • Print, TV, Radio And The Internet

    Print, TV, Radio And The Internet

  • Research and Reports

    Research Library

    • Accommodation Research

      Extensive research about all types of accommodation, including serviced, self-catering, camping, touring, holiday parks, hostels and camping barns and roundups of trends in tourist accommodation..

    • Area Research

    • Attractions Research

    • Business Performance Research

    • Business Tourism

    • Coast and Coastal Tourism Research

    • Development and Investment Data

    • Economic Value and Impact of Tourism

    • Group and Luxury Group Travel

    • Heritage Tourism

    • Holiday Guides

    • Research Roundups

    • Transport Research

    • Visitor Research

  • Research On Direct Marketing

    Research On Direct Marketing

  • Research Overview

    Research Overview

  • Research Services Available to Businesses

  • Types Of Tourism in The NE

    Types Of Tourism in The NE

  • Visitor Economy Strategy 2020

  • Visitor Facts

    Visitor Facts

• Who's Who in Tourism

  Who's out there to help you and what they do

  • Organisations In The North East

    Organisations In The North East

    • County Durham Tourism Partnership

    • Northumberland National Park

      Northumberland National Park

    • Northumberland Tourism

    • One NorthEast Tourism

    • Organisations and Associations

      Organisations and Associations

    • Tourism Associations

      Tourism Associations

    • Tourism Tyne and Wear

    • Visit County Durham

    • visitTeesvalley

  • Overall Structure of Tourism
    • Private Sector

    • Public Sector Tourism

    • Tourism Businesses

  • Overall Structure Of Tourism BAD PAGE

    Overall Structure Of Tourism

  • Public Sector Tourism

  • Trade Bodies and Associations