Industry opportunities

Our marketing approach is customer-focused and based on market intelligence.

Our priorities are to:

Increase the value and volume of visitors in the shoulder and off-season;

Deliver clear and consistent tourism destination marketing in line with the This is Durham brand (see www.thisisdurham.com for details);

Focus our collective marketing on our visitors of the future;

Stimulate new and younger people to visit;

Harness and exploit the power of partnership through joint activity;

Inspire and influence visitors in the pre-arrival planning stage and disperse post arrival visitors around the county and region; and

Communicate clear, compelling and consistent messages about the county through PR, marketing tools and campaigns.

Click here for a copy of the Marketing and PR Opportunities for August - December 2010

Pocket Guide

Production has started on the Durham Pocket Guide 2011, the county’s leading post-arrival visitor guidebook.  With a print run of 300,000 copies and an estimated readership of 600,000, the pocket guide is the place to advertise your business to visitors.  Packed with information about visitor attractions, shopping and places to eat, the guide encourages people to stay longer and spend more in our county.  Our most recent research shows each pocket guide generates, on average, an additional £13.95 spent in the local economy.  Distributed throughout tourist information centres, visitor attractions and accommodation providers, the Pocket Guide is perfectly placed to reach the visitor.  Space in the guide is limited so book now to avoid disappointment.  An advertising booking form is available to download by clicking here.  For more information contact Melanie Lowes, Senior Business Relationship Executive, on: 0191 383 7420, or email: melanie.lowes@visitcountydurham.org